We shape our production boards based on the broad knowledge we acquire from doing custom boards for very individual needs and styles, personalities and countries. This great pool of information combined with the instant feedback we get from sailing our new boards whenever there is wind and waves, is what really makes us unique. So whenever you see us out there with a grey board and nothing but sloppy handwriting on it, you know that we're getting a new board ready for you to feel just that uniqueness.